(Durban, South Africa) City.mobi, the world leader in mobile travel portals , has extended its reach into Africa with the launch of new mobile city guides designed specifically for the needs of users on the go. The mobile city guides include up to date information on hotels, events, attractions, restaurants, shopping, entertainment and itinerary ideas in each city for travellers and city goers alike. Launched at the World Travel Awards Africa Ceremony in Durban on May 11th, 2009, the mobile city guide domains include the major African cities of Casablanca.mobi, Algiers.mobi, Tunis.mobi, Cairo.mobi, Yaounde.mobi, Nairobi.mobi, Windhoek.mobi, Gaborone.mobi, Joburg.city.mobi, Capetown.mobi, Durban.city.mobi, Maputo.mobi.
“Africa is the most interesting continent with regards to mobile technology and its applications,” said Kelly Footit, Head of Development based in London. “with the majority of citizens on the African continent bypassing the personal computer and going straight to the more affordable mobile phone and mobile web, there is a growing market for mobile city information and city.mobi is uniquely positioned to provide this service.”
The new city.mobi African cities join a host of mobile related services in Africa including mobile payment systems MPESA (Kenya) and Wizzit (South Africa), citizen journalism services including Ushahidi (Kenya and South Africa) and Sokwanele (Zimbabwe), consumer activisim services with mPedigree(Ghana) and mobile agricultural services such as TradeNet (West Africa) and Manobi (Senegal).
The African mobile city guides are accessible via the mobile web by entering the url in a mobile browser or by visiting http://city.mobi and browsing to the Africa section.
-ends-
Notes to Editors
About city.mobi
City.mobi is the flagship product of mobile web development company World Mobi Limited.
World Mobi Limited and the City.mobi project were launched in March 2008 in a joint venture between the World Travel Group and dotMobi, the company behind the .mobi domain for mobile web content.
The City.mobi project covers over 600 Mobile City Guides worldwide with premium city domain names including london.mobi, berlin.mobi, nyc.mobi, rio.mobi, sydney.mobi, capetown.mobi, cairo.mobi, tokyo.mobi, toronto.mobi, dubai.mobi and lasvegas.mobi to name a few.
Log on to http://www.worldmobi.co.uk for regular updated information.
For further press information please contact Chris Whitfield at:
T: +44 (0) 20 7872 5642
E: .(JavaScript must be enabled to view this email address)