All the latest information on your phone at dubai.city.mobi

More mobile web sites for travellers become available

Dubai, April 20th 2008 - Worldmobi Ltd, a London based start-up today announced the continuing launch of a more than 600 Mobile Web sites based on actual city names under its city.mobi brand providing valuable and relevant information to residents and visitors alike.

The city sites are easily accessible from any internet-ready mobile phone – regardless of operator or phone model. Users simply type in city.mobi to find a wealth of information on local hotels, restaurants, shopping and more. For example; users here at WTTC should type in dubai.city.mobi into their browser to experience what this fantastic city has to offer. Worldmobi has already tested the concept and will be replicating what you see on this site to all sites under their control, including london.mobi, capetown.mobi, nyc.mobi, vegas.mobi and rio.mobi, to name a few

Like all .mobi sites, the mobile tourist web portals created by Worldmobi are designed for the needs of a mobile user and will download quickly to ensure users have fast information and low data changes, whether on a basic mobile or a high-end device like an Apple iPhone or Nokia N96.

The Managing Director of London-based Worldmobi Ltd., David Ryder, said, "These sites contain simple data, typically with lists of hotels, restaurants, bars and useful other information but over the next few months will evolve to a fully interactive experience that will make users want to come back to the site time and time again.”

The city.mobi sites join a groundswell of travel and tourism companies who've gone ".mobi," including the American Automobile Association (AAA), Amtrak, Air France, Hilton, KLM, Marriott, Renfe, SAS, Spanair, Thalys, The Weather Channel and ZAGAT Survey.

"Most .com city name web sites are not owned by the city’s tourist board which is a disappointment when searching for trusted information. For this reason, we would like to engage with tourist boards to ensure that the content on these mobile web sites reflects what they want the visitor to know and meet their needs. We are even happy for the tourist board to provide the information direct to these mobile web sites so that it has their look and feel," Ryder added. "Any tourist board who is interested can contact Worldmobi directly for further information on ensuring its city is added to Worldmobi's global program of travel and tourist promotion."

Additionally, Worldmobi would welcome anyone wishing to advertise their brand on these mobile sites that provides the platform to reach over a billion internet enabled handsets across 600 plus cities worldwide.

dubai.city.mobi

About World Mobi Ltd

Worldmobi Ltd is a London-based start-up focusing on providing mobile information services to brands and consume. Worldmobi works with tourists boards, hotels, restaurants, airlines and other travel-related businesses around the globe to ensure that visitors have the most up-to-date and comprehensive information available in their hands via a .mobi mobile site.

For more information on city.mobi sites and having your city participate, visit www.worldmobi.co.uk or call David Ryder on +44 (0) 7515 513314 email: .