Mobile device joins the TV and PC as the third screen. What does that mean for the travel industry?
28th of January 2010
In June 2007 Apple Inc, headed by Steve Jobs, introduced the iPhone in the U.S. and coupled with the RIM Blackberry consumers finally understood that the device they take everywhere with them does more than make phone calls and send text messages.
With applications that can extend the mobile experience from simple applications that allow you to track how many miles you are running to fun applications which allow you to take a sample of a song you hear at a club which then searches the database to retrieve the title and artist.
With increased phone functionality and an eager and savvy consumer population, mobile has truly taken off as a mass market device that goes beyond calling and texting.
Mobile market penetration is over 100 percent in some areas of the world which means that people can own more than one phone at a time. In Africa, where access to the internet is scarce, mobile has become the communication device of choice and the world is bearing witness to an entire generation who are skipping the PC device and going straight to mobile, booming mobile sales in that region.
As a result this has opened up an entirely new medium of communication for marketers to embrace which take into account changing behaviour patterns on the most widely used device on the planet.
Read the rest of the mobile travel technology special at Breaking Travel News.